Electric Cosmetics is a small woman owned cosmetics company in California specializing in mineral makeup. Mineral makeup has recently gained popularity and now variations can be found in drugstores across the US. Mineral makeup touts the benefit of being manufactured with pure, natural minerals which do not require chemical alteration or preservatives. In the past mineral makeup has been quite expensive, and out of the reach of the average consumer. The mineral makeup competition has recently become fiercer with smaller companies stepping in to provide quality products at reduced costs. Electric Cosmetics is a example of a boho stores which markets mineral makeup products at excellent prices.
I recently had the pleasure of ordering mineral eye shadow from ElectricCosmetics.com. I’ll be honest, earlier incarnations of their website were so poor that I was almost afraid to order. I contacted the owner directly and addressed my concerns about the eye shadow’s ingredients and production methods. The owner was prompt, courteous and informative. For someone as young as herself (the company owner is only 19) she showed an amazing degree of customer service skills which gave me the confidence to make a purchase through her.
Her mineral eye shadow is an excellent value. It normally retails for around four dollars, but she regularly runs specials that take the price down to little more than a dollar per eye shade (compared to six dollars for drugstore versions of lesser quality.) I ordered a large sampling of her expansive color palette (twenty shades in total) and was impressed not only by the quality of the product but by the packaging as well.
The biggest benefit of her product line, aside from its modest price is the HUGE selection of colors. Many of the shades she offers are not available in drugstores and are only found in high-end cosmetics stores. For those with an adventurous makeup palette this is a big plus. Aside from the color selection, her products out perform standard drugstore mineral makeup, and is nearly on par with nationally recognized brands all at about one eighth the price. There is additional comfort in knowing that the cosmetics are created by hand in sterile conditions, and that custom created eye shades are not only available, but welcomed.
The only drawback to ordering through Electric Cosmetics is the slow turn around. Because they are custom cosmetics created by a small workforce, there are times that they have trouble keeping up with the workload. It took quite a while for my order to get to me, but it was worth the wait. I am confident this will improve as Electric Cosmetics grows and I will certainly order again.